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Jonathan Jones
Jonathan Jones


The intention of real estate postcard farming is to build a sustainable long-term business where listings are coming to you due to your postcards and other direct mail pieces, not you chasing the listings.


Why do all the top producing REALTORS farm with postcards? Because they at some point in time had a coach that told them to start and to stick with it for a year. Then they started farming and within a year started seeing a massive return and a huge lifestyle change.

If you got into real estate because you thought that it was a great opportunity to create sustainable income and you have a business mindset, then mailing postcards to get listings is a fantastic way to go and is an absolute must for your real estate agent marketing strategy.

These are the cornerstone of any real estate postcard farming campaign. In addition to your standard just listed postcards and just sold postcards, you should also be mailing under contract postcards and open house postcards. These are what are going to really give your name some brand recognition in your farm.

For instance, if your budget is $500 per month, divide that by .77 (the cost of each postcard) to determine that you have a budget of 714 postcards per month. Now we can figure out where to send those postcards.

Most real estate agents already know that postcard marketing is essential to finding new clients and maintaining contact with existing ones. has been the leader in real estate marketing and direct mail postcard printing for over 10 years by making it fast, easy and affordable to manage a direct mail postcard campaign.

Direct mailers, such as real estate postcards, are an extremely effective means of marketing and lead generation. Postcards can make a meaningful introduction, turn cold leads warm, advertise properties, invite residents of your farming area to open houses, and build rapport with your sphere of influence.

The top priority is your contact information: at a minimum, your name and phone number. Many states have specific requirements for what must appear on postcards, such as a return address for unsolicited mail pieces, and in the case of real estate-related marketing, brokerage information, location, and license numbers.

If you use a full-service provider, like ProspectsPLUS!, the pricing is higher, but they do all of the printing and mailing for you, and even send out multiple mailers for a marketing drip campaign. With ProspectsPLUS!, standard postcards mailed first class cost between 71 cents and 93 cents per card.

However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. We have affiliate partnerships with these companies and make money when we feature their products on the site.

This is a great campaign to use if you frequent a certain neighborhood. The more just listed postcards the neighbors see, the more likely they are to pick up the phone to call you when they need to buy or sell a property. You are subconsciously putting it in their mind that you are the Rockstar real estate agent of their neighborhood.

Make sure when you send just listed and just sold cards that you follow up with calls. It will increase the effectiveness of your outreach significantly. The easiest way to do this is to sign up for a real estate CRM. There are tons of options out there, including some that are free of charge, or real estate CRMs that offer free trials.

Real estate agents often overlook rental communities fearing that residents are locked into long term leases, or are unwilling to move. However, this is actually the perfect place to find first-time homebuyers. Many renters would be willing to look at homes if you simply spell out what their money can buy them. If you know the average monthly rent cost for a complex, you can use a basic mortgage calculator to show prospective homebuyers what sort of home they can afford while staying in the range of that same monthly payment.

This is also a great time to include a picture of your family, which can help you seem more relatable (see above postcard). The major holidays like Easter and Christmas are easy to remember, but you can set yourself apart if you also send out postcards for smaller moments.

These postcards are most effective if they are mailed out at the same time year after year. For example, if a client know that you send out the football schedule of their favorite team every year, there is a higher chance that they will look for your postcard to hang in their kitchen as a staple.

We know that real estate marketing is tough. Our specialty is helping realtors build authority in an area by targeting specific neighborhoods so that they can generate new clients. This is a list of our five best practices for sending out real estate postcards. You can use these tips to farm areas for new clients or build relationships which exiting ones.

Everything you need, all in one place. Our simple online ordering process will help you get your just listed postcards, just sold postcards, farming postcards and buyer follow-up postcards in the mail within minutes.

Boost response rates by personalizing just sold/listed announcements. Personal Impact postcards make it quick and easy to integrate unique information, like a recipient's name and city, on each piece agents send within a direct mail campaign.

Bring your business directly to your clients' hands with a high-quality, gloss-coated postcard. Featuring real estate market information, home tips and more, a marketing postcard is still one of the most proven ways to reach out to a large number of contacts. Our custom postcards mail for First Class Mail Postcard rates, making them inexpensive and effective marketing tools.

To start farming with real estate prospecting postcards, Tom recommends you begin with 250-500 homes and plan to hit every house at least 2 times per month as a minimum with your marketing postcards for realtors.

For example, AMcards is a real estate postcard provider and gifting platform that matches your real handwriting style and allows you to personalize templates for single use, or send them to multiple contacts.

With real estate farming postcards, you can target entire neighborhoods at once and let them know about your services. You can offer free home valuations, let owners know about your successful track record, and much more.

Real estate farming postcards are one of the best ways to help you collect leads and land new listings in a specific area. For the best results, we recommend that you send customized postcards periodically to all the neighborhoods where you operate.

Back in the day, posting a sign on a building was all you really needed to lease or sell a commercial property. Today, CRE marketing is much more sophisticated and relies more heavily on omni-channel marketing.

Real estate postcards are perhaps the best place to quickly showcase your knowledge and expertise of commercial real estate, which will ultimately help you rise above your competitors, while driving a heavy inflow of valuable real estate leads.

Short Sale Marketing with PrinterBees is different than working with the "other real estate marketing guys". Top quality, great pricing and excellent service is what you can expect from PrinterBees PrinterBees doesn't make you create your own postcard designs with frustrating on-line design tools. PrinterBees assigns you to a graphics designer to do the customizing FOR YOU!

Given their compact size and cost-effective pricing, postcards are one of the most versatile types of print marketing available to any professional in any industry. In the world of real estate alone, there are hundreds, if not thousands, of possible ways to use a well-designed postcard!Need some inspiration? Here are just a handful of the awesome real estate postcard ideas that MyCreativeShop users have brought to life:

Real estate marketing is not a get-rich-quick scheme. All of your marketing enterprises are a long-term investment. Though some pay off in the short term as well, your aim is beyond listing or selling a property while at same time lowering your days on the market to make the most profit. It is also to increase your brand awareness and generate leads for the future. You are the area expert in your community. You are a name people can trust in the neighborhood. It takes time to develop and maintain that relationship. 041b061a72


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