The blogs in this phase. If they then contact us, that's a bonus (conversion), but we initially want to focus on as much traffic as possible to our blogs in this phase. Objective : we therefore opt for a consideration campaign aimed at traffic. Target group : various adapted target groups based on website visitors (retargeting). When choosing the objective, our target group was already more or less known: we want to target people who have viewed one of our services on our website. We want to show these people blogs that in this case logically also match the service they viewed; this increases the chance that people will actually click on the ad.
After all: if you are looking for an SEO consultant and you see an SEO blog, then this fits in nicely with your needs. When you see an Affiliate blog in that case, that is home atmosphere in the phone number list same style appears just the question. We therefore choose to create multiple Custom Audiences: one per category. In total we arrive at 9 target groups (one for each service). I want to put these all in a separate ad group so that the ads (step also match each target group. Target group : various adapted target groups based on website visitors (retargeting). Facebook Pixel: In order to target website visitors, it is important that the Facebook Pixel is installed on the website.
You can find this under 'event management' and you should place it in the on all pages of the website. You can then create the custom target groups under 'Target groups'. Where do you want to show your ad? Placement : We choose Feeds on Instagram and Facebook and Instant Articles and Messenger on Facebook. Because we want to promote blogs, I don't have to use every placement . I do not want to be shown on websites other than Facebook and possibly Instagram. The ad spaces on the right in Facebook are too small to show clear descriptive text and generally don't yield much anyway.