In addition, it is also good to look Phone Number Database at your current KPIs: ”Most KPIs that are currently used in companies are no longer relevant. So start fresh and ask yourself: why do I want to create engagement with our Phone Number Database customers and what does success look like?” 4. Centralize distribution If you want to compare channels and experiences, then processes, insights and KPIs need to be centralized. Only if Phone Number Database you can compare apples to apples can you improve the entire customer experience. 5. Use user-friendly technology user-friendly technology ensures that the average business user can use it immediately.

According to McCormick, there is a Phone Number Database role for software suppliers there. But of course also up to the business and IT to choose the right tools. 6. Right time, right channel, right message it is only when companies have the previous steps in order that truly individualized marketing can be set up. Then it is important to Phone Number Database choose the right moment, just like the right channel and the right message for the customer. Online Auctions and Personalization Not all auctions are equally interesting for every customer. One company that has taken the first steps towards truly individual marketing is TicketVeiling.

Sander Pot (the auction site's data-driven marketing manager) presents his vision and the steps the company has taken during TMA's customer event. Pot: ”Two years ago everyone saw the same auctions in the newsletter and on the Phone Number Database website, but an auction is not necessarily relevant to a customer. So we are now building an intelligent platform to serve potential and returning customers only those auctions that are of interest to them.” Two years ago everyone saw the same auctions in the newsletter and on the website, but an auction is not necessarily relevant to a customer.