Brand top of mind and bringing customers back to your website. However, it can also be quite complex due to the large number of variables that affect it. When open rates and clicks don't match your expectations, we start asking ourselves questions like:“did they receive it but didn't open it? »"Did they open it but didn't like it?" »“why are they unsubscribing? » read on to find out 5 reasons your emails might not be performing as well as they should, plus tips to fix or prevent these common email marketing mistakes and maximize
Email marketing mistakes 1. Sending emails without personalizationwhen we think about personalization in email marketing, different ideas come to mind. To be company mailing listsuccessful in email marketing, you need to master them all. Personalization isn't just a buzzword; it's one of the main drivers of a successful email marketing campaign. Personalized emails have approximately 26% higher open rates and 14% higher click-through rates than other non-personalized emails. As peter denunzio, managing
Director of cross-channel marketing at experian marketing services, mentioned in a study on email marketing personalization:“consumers now expect content tailored to their unique interests and preferences, and there's a clear business case for why marketers need to meet those expectations. »personalized writing (from the subject line)using your subscriber's first name in the subject line is an effective way to instantly personalize your email. Take a look at the example from linkedin that uses the first name in its subject line:linkedin custom topic first name this gives your customers the impression that you are talking to them directly.